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This website has the following on the web site, "US National Olympiad Chess Team Coach." Our analyzers analyzed that the web site also said " The Strongest Active Chess Player and Chess Teacher in California." The Website also stated " Chess Puzzle of the Day. Thank you for visiting the official web site of GM Melik Khachiyan. A professional chess player and chess coach since 1990. Among his own early coaches was the former World Champion, GM Tigran Petrosian. In an odd coincidence, one of GMs students is also named after that great player. Another former student, GM Levon Aronian." The website's header had Khachiyan as the most important search term. It was followed by GM Melik, los angeles chess coach, and los angeles chess instructor which isn't as highly ranked as Khachiyan. The next words they uses is california chess teacher. california gm was also included and will not be seen by web crawlers.